I’m so delighted to introduce to you the brand TIC! Their kit designs look happy and therefor make happy. And isn’t that what we all want? In a world dominated by the color grey (in 50 shades…), TIC does the sheering-up. Yay I say!
TIC is an independent brand with no external investors/ share holders. It gives them total autonomy to design and make things in the way they believe they should be made. This has helped them produce a distinct ‘peloton style’.
Another benefit of being independent, is the fact that TIC can spend a lot more time on the development of their products than other brands. Each product is as technical as it is distinctive. TIC is involved with the entire process from product conception through to prototyping, testing, detailing and launch.
What is probably most special about TIC, is that they design kits not specifically for men and for women, but for riders. They are a truly gender neutral brand (with an exception for the bibs which have men/women’s cuts).
Let’s have a look
Boy oh boy! We had some fun during this shoot. Navigate through the album to see why! (And pay special attention to the socks!)
Check out TIC’s complete collection on their website: https://this-is-cambridge.com/