The bullet cycling collection @Cirmoné

Cirmoné is “the place” to visit as a cyclist or creative person in general. It screams cycling all over the place. From a bike repare place, to a shop, to the perfect pit stop for a coffee. There is even a wooden indoor bicycle track!

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The bullet cycling collection.

It’s been said more than once, when you’ve got the love for the bike, you want to show that to the world. That goes from riding your bike in style, to dressing yourself in cool lycrakits,  to the point where you even when you go to work, wear a T with some reminder to the people that you adore riding a bike.

The bullet is a newbie on the market who plays right in to the hand or love of cyclists.

The idea:

The Bullet, a story shot from the creative brain of Kevin and Liesbet. Kevin, who has been active in IT for years and is mainly involved in the implementation of e-commerce projects, is also an avid cycling enthusiast. He wanted to appeal more to his creative side. Liesbet, wife of Kevin, is a graduate in painting and also a passionate runner. There is no doubt whatsoever about her creative contribution to this story. From this perspective, it seems almost a logical consequence that combining all these passions had to lead to the creation of an online sales platform where unique and subtle designs can be brought to the man/woman in a beautiful line of leisurewear.

The name:

” Kevin says” : When looking for a good brand name, we looked for it especially in the nicknames of well-known athletes. A search that, in hindsight, was not so obvious not to get into the water of already acquired domain names or brand names. In the end we ended up with The Bullet, a name that exudes dynamism and speed with a great impact and also refers to “The Baltimore Bullet”, the nickname of Michael Phelps, who as an American swimmer won gold medals at the Olympic Games several times. The determination of sporters, who act like a bullet, to reach their target was spot on.

The brand: 

They want to create, designs that always have a link with the sport. Initially, the focus was on known territory, namely cycling and quickly after running. It doesn’t seem illogical to add other sports aswell. They have a few gifted triathletes in the very close family. The Bullet certainly does not want to limit itself to these sports.

worth a visit www.thebullet.be (soon online)

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